Lacy Boggs of The Content Direction Agency: 5 Non-Intuitive Ways To Grow Your Marketing Career
Finding ways to play in our marketing will make us as business owners and content creators happier — and can only have a positive impact on our audiences as well.
As part of my Marketing Strategy Series, I’m talking with fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business or career. Today I had the pleasure of talking with Lacy Boggs.
Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, “Make a Killing With Content,” and mastermind behind the Ace Stone, Marketing Detective Podcast. As the director of The Content Direction Agency, she helps small business owners with the strategy for content between launches that helps businesses grow, nurture, and prime their audience.
Thank you so much for doing this with us! Before we dig in, our readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?
In 2010 I was working as the food editor for a hyper-local magazine here in Colorado when I got pregnant with my daughter. Food writing was a lot of fun, but I was working 60+ hours a week and staying at the office until 3am on deadlines — and I couldn’t quite imagine doing that with an infant. Not to mention the fact that, when we did the math, we found that more than half my salary would go to childcare.
My husband and I decided that I would stay home with our daughter and I tried freelancing and started a food blog. The blog itself was rather successful, but I made almost no money — I lovingly refer to that as my “four figure” year. I decided that maybe someone would pay me to write blogs for their business, and it turned out to be a great niche, and that’s how my current business was born.
Can you share a story about the funniest marketing mistake you made when you were first starting and what lesson you learned from that?
I blogged for years on my own website sharing tips, tricks, and techniques for better…