Laju Choudhury of Laced By Laju: 5 Things You Need To Succeed in The Fashion Industry

…Sharing ideas and thoughts with friends. Trust your gut. But also, your friends’ guts.

As part of our series about the 5 things you need to succeed in the fashion industry, I had the pleasure of interviewing Laju Choudhury. Laju serves as a celebrity yoga and trainer and a designer for Laced by Laju. The daughter of two National Yoga Champions from Calcutta, India, Laju has been practicing yoga since age two. Teaching yoga at music festivals to worldwide teacher training, Laju serves as a leader in the global yoga community. Laju has also devoted her time to a variety of charity events. Enthusiastic about introducing yoga into youth programs, Laju has worked with a number of non-profit organizations in the U.S. and India to sponsor events and initiatives for children and women. While evolving traditional views about yoga, Laju is using fashion as one catalyst. In August 2020, she introduces Laced by Laju, a women’s apparel line featuring some of the most feminine athletic pieces.

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

As a little girl, I was always obsessed with clothing, and ironically, a large part of my childhood was…