Authority Magazine
Published in

Authority Magazine

Larry Kotch: How to Use LinkedIn To Dramatically Improve Your Business

Track your leads: Use LinkedIn Tools like sales navigators to track individuals from your target accounts. Whenever you log in each day you can see what your target accounts have been up to. Make sure you are always commenting, liking and or sharing their posts which will increase your visibility with them greatly over time. So if you were trying to land Vodafone as a client for your HR software you would identify all the HR heads across the territories you serve and save them as leads within sales navigator. By doing this you will create a personalized feed of all their LinkedIn interactions

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Candice Georgiadis

Candice Georgiadis is an active mother of three as well as a designer, founder, social media expert, and philanthropist.