Laura Bull: “Here Are 5 Things You Need To Do To Build A Trusted And Beloved Brand”

Don’t pretend to be something you are not. We live in a world of instant communication and information. If you have an inauthentic brand you will be found out. My book breaks down seven bad narratives that lead to an inauthentic brand and helps the reader learn how to embrace all aspects of the brand as positives. Just own it; whatever “it” is. Remember: Let Kanye be Kanye.

As part of our series about how to create a trusted, believable, and beloved brand, I had the pleasure to interview Laura Bull. Laura spent ten years with Sony Music Entertainment where she became one of the company’s youngest executives at the age of twenty-eight. During her tenure, she spearheaded artist development and marketing for globally recognized brands including Carrie Underwood, Brad Paisley, and Johnny Cash among hundreds of other artists from Arista, RCA, Columbia, Epic, and Monument records. A veteran of the music industry, she has served for more than a decade on the National Advisory Board for Musician’s On Call. She is an expert who specializes in marketing and…