Laura Clenney Of BenefitMall On Five Things You Need To Know To Successfully Run a Live Event

An Interview With Ben Ari

Create events that you would want to be invited to attend: I always ask myself if I would want to be invited to the events that we are hosting.

As a part of our series about “5 Things You Need To Know To Successfully Run a Live Event”, I had the pleasure of interviewing Laura Clenney.

Laura Clenney, Vice President, Marketing Services, joined BenefitMall in May 2000. In her current role, she leads BenefitMall’s marketing and product development strategies. As a senior stakeholder of the company’s long-term strategic planning, she is extremely committed to the overall success and growth of the company through her leadership of public relations, advertising, brand management, sales enablement, customer lifecycle, interactive/digital strategies, compliance services, and product development functions.

Prior to joining BenefitMall, Clenney served on the American Airlines account at Temerlin McClain Advertising Agency. With more than 25 years of experience serving multiple different companies and clients in communication, entertainment, travel, and insurance industries, she brings a…