Lauren Hunter & Manda Mason Of The W Nail Bar: How To Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur

Authority Magazine Editorial Staff
Authority Magazine
Published in
11 min readJul 1, 2021

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Being able to make decisions quickly and move on. Staying calm and knowing the world is not ending all the time. It’s hard to not get emotional sometimes when it’s a business you care so deeply about, but you must stay focused on the end goal. Resilient people are like ducks, calm on the surface but paddling like crazy under the water.

Manda and Lauren, two Ohio-born sisters who created and opened The W Nail Bar in 2015. As Midwest girls who grew up in a family-owned business, they always knew one day that they wanted to start one of their own. They settled on a chic and sustainable nail salon. For them, creating The W was about filling a void they saw in the market with a clean, fun, and customer service-based nail salon. Along with that, they wanted to create a safe space for nail techs to not only work but feel valued and cared for. So, that’s exactly what they did! After opening their doors, they also quickly realized product lines were not up to their standards, so they started making their own!

Can you tell us a bit about your ‘backstory’ and how you got started?

As Midwest girls who grew up in a family-owned business, we always knew one day we wanted to start one of our own. We settled on a chic and sustainable nail salon. For us, creating The W was about filling a void we saw in the market with a clean, fun and customer service-based nail salon. Along with that, we wanted to create a safe space for nail techs to not only work but feel valued and cared for. After opening our doors, we also quickly realized product lines were not up to our standards. So, we started making our own. The W Nail Bar is founded on four pillars (The 4 Cs) — cleanliness, customer service, community and…

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