Life is Good CEO Bert Jacobs: “Here are five things you should do to become a thought leader in your industry”

In the 25 years we’ve been in the t-shirt business, most of our partnerships and growth opportunities haven’t come from talking to people about the t-shirt business. They’ve come from talking to people about the shared values that connect us: optimism, gratitude, simplicity, humor, etc. Our strategy is to partner with other thought leaders in industries we’re not involved in. For example, we have no idea how to make a bicycle, but Schwinn does. And we’ve partnered with them because our companies have aligned on the importance of emotional health for our shared customers. We also believe art is the single most powerful tool for uniting and inspiring people. Think about it: Right now, in the United States, you can barely get two people on opposite sides of the political spectrum to…