Lift Your Legacy: Taking the fear out of having it all, doing what you love, and having an impact with Lorrie Thomas Ross and Rabbi Jacob Rupp

Jacob Rupp
Dec 25, 2018 · 13 min read
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You can do it all, but NOT doing it all. Outsource what gets in your way of doing what you love. When you run a business, you touch sales, marketing, accounting, customer service, operations, business development. Focus on what your unique talents are and do those and build a team to do the rest.


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  1. Make space for the unexpected. I used to over-schedule my day which gave me no margin for error. And life has lots of whoops (house problems, kids need you, pet is sick, client needs you unexpectedly for a great opportunity). Have large blocks of time so you have space for the organic nature of personal and professional life.
  2. Nourish yourself. If you don’t care for yourself, you can’t care for others — personally or professionally. Put food in your mind, head and heart that is going to help you grow. What you eat, read and think is all information that you feed yourself.
  3. Don’t overdo it. It kills me when I see people push themselves unnecessarily. Go for the gold, but don’t kill yourself doing it. If you are too tired from being up late to go to the gym, don’t go that day. Don’t fill your head with negative self talk or guilt. Take care of yourself and do your best.
  4. Have fun. Life is meant to be lived. Make time for what matters and don’t compromise. Adults need to play a much as kids do!
  1. Negative sentiment about marketing and marketers
  2. Lack of guidance about how to think about and approach marketing
  1. Negative sentiment was caused by a feeling that “marketing” meant promotion, which is viewed as self-serving and egotistical
  2. Lack of guidance about how to think about and approach marketing was due to focusing on the tools (PR, websites, social media, advertising, etc.) not how and most importantly, WHY to engage in marketing
  3. “Marketing” is often viewed as the “ick/yuck” used car salesman pushy promotional approach, which gives marketing a bad wrap, inhibits the ethical way to approach marketing, and ultimately, holds the right people back from getting their message out there. Rethinking marketing to markeding® will help others do it ethically, pave the way for GOOD organizations (non profit and for profit) to connect with the people who need them and help put shady organizations out of practice. Organizations who are passionate about helping their target marketing with products and/or services also need to connect with customers. We connect with our hearts, but to get to the heart, we have to start with the mind. Education is the core of effective and ethical marketing. When we approach marketing with this mindset, it take the “ew, I don’t like marketing” and “I am not good at marketing” feelings out (who doesn’t want to help a target marketing understand something?) and helps alleviate the fears, anxiety and “how do I start?” barriers to get work going.

Authority Magazine

Leadership Lessons from Authorities in Business, Film…

Jacob Rupp

Written by

Jacob Rupp is a coach, author, speaker, and rabbi. He is the founder of Lift Your Legacy, a community that helps people live a more authentic life.

Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

Jacob Rupp

Written by

Jacob Rupp is a coach, author, speaker, and rabbi. He is the founder of Lift Your Legacy, a community that helps people live a more authentic life.

Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

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