A Clear Story — It’s really critical that you know your talking points and can recite your core value offering. I should be able to wake you up in the middle of the night and ask you about your founding story and the services you offer. When you’re a coach, your story is that much more important — you’re the business! Remember Jay-Z’s wise words: “I’m not a businessman; I’m a business, man.”
The coaching industry is now tremendous. It is a 15 billion dollar industry. Many professionals have left their office jobs to become highly successful coaches. At the same time, not everyone who starts a coaching business sees success. What does someone starting a career as a life coach, wellness coach, or business coach need to know to turn it into a very successful and rewarding career?
In this interview series, called “Five Things You Need To Create a Highly Successful Career As a Life or Business Coach” we are interviewing experienced and successful life coaches, wellness coaches, fitness coaches, business and executive coaches and other forms of coaches who share the strategies you need to create a successful career as a life or business coach.
In this particular interview, we had the distinct pleasure of interviewing Louis Melendez.
Communication coach Louis Melendez helps people find the words to get what they want — whether it’s a new job, promotion, closed deal or improved relationship. After selling $5M+ in digital ads at Yelp and raising $4M+ for nonprofits at Charitybuzz, Louis founded Have Better Conversations to teach others how to successfully negotiate and communicate in their professional and personal lives. Also an improv and live comedy performer, Louis uses a light-hearted, humorous and candid approach to sharing tools and strategies for developing confident, human and outcome-driven communication skills and habits.