Women Of The C-Suite: Lyss Stern of Diva Moms On The Five Things You Need To Succeed As A Senior Executive
Being kind, genuine and honest goes a long way. If we all bring a pinch of goodness into the world we get immeasurably more in return.
For my series on strong female leaders, I had the pleasure of interviewing Lyss Stern.
Elyssa (Lyss) Stern is an e-community disruptor. One of the first “mompreneurs”, she has created a 500,000+ person audience of like-minded women who come to her for recommendations, tips, advice and encouragement … but deeply rooted in Lyss’ belief that life doesn’t have to stop with children and family. Women can embrace parenting while also staying true to themselves. Sippy cuts and stilettos could indeed co-exist.
Realizing the value of the community she built, Lyss created DivaMoms.com, a direct marketing/events firm that connects her followers to brands, products and services geared to people just like her. But with a caveat: every client has to pass the “Lyss Test.”
DivaMoms has since evolved into one of the premier communities for moms around the country. Her social media audiences are savvy, discerning and highly influenced by Lyss’ posts. Traffic to her DivaMoms site has grown…
