Marketing Strategies From The Top: “Avoid the temptation to sell in your ad”

With Author Allan Dib

Aaron Friedman
Nov 14, 2018 · 12 min read

Farm your prospects, don’t hunt them. You can increase your target market by 1233%. Here’s how: Avoid the temptation to sell in your ad, and instead, offer something of value. Using a lead generating ad is a great way to get your prospects to give you their email address. Now the ball’s in your court. You can begin to feed them valuable content. Entertain or educate with a video. Offer a discount for every referral they send your way. You want to become a voice of value in their lives, someone who they trust and look forward to hearing from on a weekly or monthly basis. By doing this you stay top of mind, so when they need to buy a similar product or service, they come to you.



Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

Aaron Friedman

Written by

President at AMF Creative

Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

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