Marketing Strategies From The Top: “Know the ins and outs of your target audience” With Brian Robben of Robben Media
The blueprint looks like: knowing the ins and outs of your target audience, discovering where they visit on the internet, running a direct-response ad to that audience, bringing them to a landing page designed for conversions, and using a risk-reversal guarantee to produce sales, consultations, or email sign ups.
As a part of our series about “Marketing Strategies From The Top” I had the pleasure of interviewing Brian Robben. Brian is the CEO of the digital marketing agency Robben Media. With clients across the US, Europe, and Asia, this agency uses its proven, repeatable marketing strategies to produce profit and sales growth.
Thank you so much for doing this with us! Before we dig in, or readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?
To get into Harvard Law School and improve my resume, by total chance, I started a blog in college. To get traffic and email subscribers to the blog, I learned digital marketing. Once I discovered my passion didn’t align with law school, I switched my path. I began using my digital marketing skills in SEO, ads, and social media marketing to service businesses. After signing my first marketing client from the dentist chair when he was cleaning my teeth, as they say, the rest is history.
Can you share a story about the funniest marketing mistake you made when you were first starting? Can you tell us what lesson you learned from that?
Yikes! We’ve made so many mistakes in the beginning it’s unbelievable. The worst one stands out as this. We charged $500 for our first website design project. Now keep in mind we were very young and naive, so we think we nailed this price. We’re super pumped. Then, after what seemed like a million revisions later, stuck in a never-ending runaway project, it got worse. We finally finished and had the nerve to calculate our hourly rate for this project — it came out to a few bucks an…