Marketing Strategies From The Top: “Know the ins and outs of your target audience” With Brian Robben of Robben Media

The blueprint looks like: knowing the ins and outs of your target audience, discovering where they visit on the internet, running a direct-response ad to that audience, bringing them to a landing page designed for conversions, and using a risk-reversal guarantee to produce sales, consultations, or email sign ups.

As a part of our series about “Marketing Strategies From The Top” I had the pleasure of interviewing Brian Robben. Brian is the CEO of the digital marketing agency Robben Media. With clients across the US, Europe, and Asia, this agency uses its proven, repeatable marketing strategies to produce profit and sales growth.

Thank you so much for doing this with us! Before we dig in, or readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?

To get into Harvard Law School and improve my resume, by total chance, I started a blog in college. To get traffic and email subscribers to the blog, I learned digital marketing. Once…