Marketing Strategies From The Top: “Let People Fail — But Don’t Expect People To Fail”

With Chris Husong

Aaron Friedman
Nov 13, 2018 · 10 min read

Let People Fail — But Don’t Expect People To Fail. Is it frustrating to watch failure? Yes. It is essential to learning? Absolutely. We give our employees a lot of autonomy. We trust our employees to do their jobs and to do it for the right reasons. When they fail, we look at why they failed and what can be learned from it both from a mentoring and corporate standpoint. But failure isn’t expected, it’s the exception — and we hire people who expect success which allows us to give them the room to flourish and occasionally fail without fear.

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