Marketing Strategies From The Top: “Let your brand be known for speaking the truth” With Paige Arnof-Fenn of Mavens & Moguls

…Honest. Let your brand be known for speaking the truth, and you become the trusted advocate and go-to source. Any woman can relate to the Spanx and Dove brands for example, they show real women and bodies in their ads with problems their audience can relate to easily.

As a part of our series about “Marketing Strategies From The Top,” I had the pleasure of interviewing Paige Arnof-Fenn. Paige is the founder & CEO of global marketing and branding firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, Virgin, venture-backed startups, as well as non-profit organizations. She graduated from Stanford University and Harvard Business School. She is a popular speaker and columnist who has written for Entrepreneur and Forbes.

Thank you so much for doing this with us! Before we dig in, our readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?

I did not plan on starting a company. I always wanted to work for a large…