Quality Over Quantity. Consumers are getting bombarded with an infinite amount of content telling them to read this blog post, like this post on social media and so on, from competing brands day in and day out. It’s one thing to be showing up on multiple platforms or having thousands of followers, but it’s another to be serving high-quality content day in and day out. Consumers want to be understood. In terms of quality, brands need to focus on how best to serve the consumer on each channel, versus a blanketed approach.
As a part of our series about “Marketing Strategies From The Top” I had the pleasure of interviewing Karrie Brady
Karrie Brady is a speaker, educator, and sales expert specializing in sales and marketing. She’s worked with over 500 entrepreneurs, helping them leave their 9–5’s, build their savings to six-figures, and cumulatively make over $2,000,000 online. Karrie’s passion is helping entrepreneurs combine soul-level connection and radical profit.
Thank you so much for doing this with us! Before we dig in, our readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?
I started this business at 19 years old after my father was in a tragic accident that left him with a broken neck, and it was up to me to take care of him during that time.
I ended up dropping out of college, where I was pursuing a degree in biomedical engineering to move home, and that’s when I dipped my toes in the entrepreneurial space as a personal trainer. Long story short, I ended up falling flat on my face because I didn’t know anything about sales or what it took to run a successful business. But what I did know was that I was knowledgeable about my craft, and I cared so deeply about my clients.