Marketing Strategies From The Top: “Relationships matter; How you get things done is as equally important as what you get done” With Jakki Geiger of Reltio

Relationships matter: How you get things done is as equally important as what you get done. Treat everyone you work with like you’d want to be treated. How do you want people to feel when they see you are calling? If you sense it, say it. It’s better to communicate openly about things, including how you’re feeling and testing your assumptions.

As a part of our series about “Marketing Strategies From The Top” I had the pleasure of interviewing Jakki Geiger. Jakki Geiger is responsible for leading marketing at Reltio, a company trusted by innovative Global 2000 companies who know that connected customer data is at the heart of customer experience. Prior to Reltio, Jakki was the Vice President of Global Enablement at Informatica, where she played a key role in the company’s transformation and new go-to-market strategy, resulting in double-digit growth. Previously, Jakki led marketing at several venture-funded B2B software companies that were successfully acquired…