Marketing Strategies From The Top: “Stay true to your instincts; don’t be swayed or deviate based on peer pressure” With Rob Elliot EVP at Hungry Howie’s

Understand the customer (demographically and psychographically) to target advertising

Understand the brand, its core marketing values and promise

Understand media that will deliver your message at the aperture of opportunity to drive interest in sales

Develop creative materials to communicate the brand’s personality and breakthrough the clutter

Stay true to your instincts; don’t be swayed or deviate based on peer pressure

As a part of our Marketing Strategy Series, I had the pleasure of interviewing Rob Elliot. Rob has had an exciting career in franchise marketing, specifically in the quick-service restaurant category. He has worked with companies and brands including Little Caesar’s Enterprises, Bozell Worldwide, Quiznos Subs, and Papa Murphy’s Take’n’Bake Pizza. Rob is now Executive Vice President of Strategic…