Marshall Weber of Stor-It Self Storage: “5 Ways To Create a Wow! Customer Experience”

When customers have a wild experience my team likes to pre-frame the customer into what we would appreciate in return. Our preferred method for knowing we’ve done our job and add a high-quality is by getting their experience written or recorded in the form of a review. No matter what industry you provide customer service, the most important thing is that people are able to get a glimpse of that customer service prior to engaging with you, helping build a good reputation for what is to come before they decide to give your business a try.

As part of my series about the five things a business should do to create a Wow! customer experience, I had the pleasure of interviewing Marshall Weber. Marshall is the Marketing Director of the family-owned business, Stor-It Self Storage and Founder of Jack City Fitness in Boise, ID. He is also a Certified Personal Trainer through multiple distinctions to bring maximal results to his clients.

Thank you so much for joining us! Our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?

You could almost classify my first time working in the storage industry as child labor, but they paid us very well with candy. It’s funny to think about how I got started, stuffing envelopes and licking stamps in the back office with my sister. With file cabinets fully dedicated for different assortments of candy, you can be assured that anytime you stop by our storage facility you can make your day better by filling your pockets with sweets. Other odd outside jobs came as I was willing to help however needed. I can vividly remember an entire summer where I had the sole role of picking up trash, pulling weeds, and cleaning out empty storage units. As years went by I transitioned into a manager position and got myself credibility behind the computer. Always having a technical edge and a nerd…