Marty Schoenthaler Of NuVinAir: 5 Things I Wish Someone Told Me Before I Became a C-Suite Executive

An Interview With Ben Ari

Authority Magazine Editorial Staff
Authority Magazine
Published in
16 min readAug 11, 2022


You’ll need to repeat yourself. A lot. I spend a fair amount of time repeating a message over and over to drive its receptivity, acceptance, and effectiveness. For something like an IT implementation, you need to focus on behavior change, and that takes lots and lots of communication and patience.

As part of our series called “5 Things I Wish Someone Told Me Before I Began Leading My Company” I had the pleasure of interviewing Marty Schoenthaler.

Marty Schoenthaler is NuVinAir’s Chief Franchise Officer. In his role, he is responsible for identifying growth strategies for increasing national franchise coverage, as well as enhancing and maturing growth of the company’s existing franchise network. With over three decades of leadership experience in various industries, he brings a proven track record in optimizing organizational capability, strategy development, and business transformation, as well as focusing on customer relationships. Throughout his career and across various industries, Marty has focused on developing organizational strategies and working with various teams to effectively deliver on those strategies. He embraces corporate cultures where he can work alongside fellow passionate, entrepreneurial individuals, while growing industry-leading innovative companies. Marty earned an MBA from the University of Arkansas, as well as a BS in business administration and an AS in computer programming from Missouri Southern State University.

Thank you so much for joining us in this interview series. Before we dive into our discussion, our readers would love to “get to know you” a bit better. Can you share with us the backstory about what brought you to your specific career path?

Once I completed my MBA, I was fortunate enough to be hired by IBM. There I began a 16-year journey that took me through roles in Sales & Marketing and Information Technology, which led to both CIO and CEO positions.