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Mary Fain Brandt: How to Use LinkedIn To Dramatically Improve Your Business

ROCK your BRAND! There I said, Rock out your Brand on LinkedIn! Yes, it’s a professional platform , but people do business with people. Be relatable! Be authentic. I have a saying, “It’s too hard to be two different people: one online and one offline. You should be the same online as you are offline.” Authenticity creates empathy and helps you be relatable to your audience. Remember there is a person behind the profile, speak to that one person. One of my highest viewed posts was me sharing a personal story and being authentically myself. Do not apologize for who you are, embrace it and work it into your brand. For me, I am energetic ,fun and informative, casual and conversational, joyful, bright,and strategic. All of this is weaved into my brand with colors, copy, and the tone and style of my LIVE shows.

  1. Comment: By engaging on your connections posts you are opening a door to connect on a deeper level with them. Don’t just hit the like button. Read their post and comment on what resonated with you. By doing this the author will see your name, it’s also great a conduit to sending a formal connection request to someone that you are not connected with. You can mention a post of theirs that you enjoyed reading or learned something from and if you commented on that post, they just might recall your name and accept your request to connect. If content is King, then Engagement is Queen (said by Mari Smith at SMMW19, but still true now.)
  2. Cultivate your Connections: Don’t connect and forget. Where’s the value in that? Wait, let me answer that for you- there isn’t any value. Each month choose 3–5 connections that you don’t know well or haven’t connected to in a while and reach out to them. You’d be amazed at the magic that can happen in a conversation. Each month I have a goal of setting up 3–5 Zoom calls with people from my network. It also becomes a piece of content for me. I snap a photo of us on Zoom and then create a post on LinkedIn about how great it was to learn more about them and tag them in the photo. I also challenge my audience to do the same thing. Now more than ever, we are in need of connecting with people. WFH has isolated many people and this simple act of reaching out to someone can brighten their week and strengthen your network.
  3. ROCK your BRAND! There I said, Rock out your Brand on LinkedIn! Yes, it’s a professional platform , but people do business with people. Be relatable! Be authentic. I have a saying, “It’s too hard to be two different people: one online and one offline. You should be the same online as you are offline.” Authenticity creates empathy and helps you be relatable to your audience. Remember there is a person behind the profile, speak to that one person. One of my highest viewed posts was me sharing a personal story and being authentically myself. Do not apologize for who you are, embrace it and work it into your brand. For me, I am energetic ,fun and informative, casual and conversational, joyful, bright,and strategic. All of this is weaved into my brand with colors, copy, and the tone and style of my LIVE shows.
  4. Stay on top of new features and use them! Instead of sending a text style message through InMail, send a voicemail or even better a video message. I frequently do this after a call with a potential client or collaboration partner and everytime they are surprised and delighted! Stand out.

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Candice Georgiadis

Candice Georgiadis is an active mother of three as well as a designer, founder, social media expert, and philanthropist.