Alessandra Pérez-Cirera: “You know more than you think you know; Trust your instinct and your gut”

Alexandra Spirer
Dec 24, 2019 · 7 min read

You know more than you think you know. We´ve had VIP customers stay with us. Thanks to my background in event planning and in the service industry, we met and surpassed expectations and got some great reviews.

As a part of my series about strong female leaders, I had the pleasure of interviewing Alessandra Pérez-Cirera. Alessandra Pérez-Cirera is the owner and manager of La Palomilla, one of Mexico City’s premiere Bed and Breakfasts boasting a colorful and authentic LatinX experience in the La Roma-Condesa neighborhood. Pérez-Cirera got the travel bug early, as she divided her early years between Mexico and its northern neighbor the United States. With two Master level degrees in journalism and business, her career began in the entertainment industry in CDMX at CNN, Televisa and the dot coms. She then headed to Los Angeles to follow her love of music and hit her stride working with top level clients like A&E Television Networks and Netflix. As corporate burnout hit, Pérez-Cirera returned to Mexico City determined to create her own business that would give her a better work/life balance, engaged her creativity, and celebrated Mexican culture. In 2016, La Palomilla was born. It offers travelers a place that feels like home in one of Mexico’s most exciting, hip and safe neighborhoods, while providing gainful career opportunities for locals who like Pérez-Cirera, desire a workplace that is creative and engaging. When not managing brunch for 10–20 guests or arranging for exotic Mezcal tastings, Pérez-Cirera can be found traveling the world on adventures of her own.


  1. Play secret boss or mystery guest at your own business place. Imagine the face of the staff when after running an errand I came back with my suitcase and checked in as a guest.
  2. Trust your instinct and your gut. Ask yourself if what is being presented to you makes business sense and is good for the bottom line in the long run. Be realistic.
  3. You know more than you think you know. We´ve had VIP customers stay with us. Thanks to my background in event planning and in the service industry, we met and surpassed expectations and got some great reviews.
  4. The rules change daily. You have to keep up with the trends and not get lazy. It doesn’t matter if you´re working with Google Ads or if millenials are looking for experiences instead of just a stay. You have to adapt if you want to stay in the game.

Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

Alexandra Spirer

Written by

I am an entrepreneur, publicist, journalist and event producer based in Sunny Florida. My passion is writing & giving back to others.

Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

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