Meet The Disruptors: Andy Murphy Of Invited On The Five Things You Need To Shake Up Your Industry

Authority Magazine Editorial Staff
Authority Magazine
Published in
7 min readMay 6, 2023


Do not fake it until you make it. Instead, become the version that you need to be to get the result.

As a part of our series about business leaders who are shaking things up in their industry, I had the pleasure of interviewing Andy Murphy.

After 21 years of coaching, speaking, and training all over the world, Andy specializes in assisting high performers from Fortune 100 CEOs, Hollywood producers, World champions, Celebrities, and even Royal family to build their psychology to expand into new possibilities as their ultimate selves.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

Being born and raised in a small town in Liverpool england, I became very frustrated with life and the opportunities being shown as a blue collar worker. At the age of 24 I got a plane and arrived in Sydney Australia, not knowing anyone, not having a job and with only $2000 in my pocket.

It was here that I found sales and was lucky enough to be taught by the best in the world a very technical sales system using NLP (Neuro-Linguistic Programming). After 6 months I became one of the top in the country and was headhunted to New Zealand where with in 2 years became one of the top in investment real estate and broke records in many companies. At the age of 27, I created a development company to build a $100 million resort in Fiji, which my business partner and myself took to sell in Dubai next to the Palms, Burj Kalif (tallest building in the world).

2008 happened, and my business partner thought it was a good idea to steal all my money, send me into bankruptcy, and a nervous breakdown.

I then took my NLP skills and moved into peak performance where I moved to LA where I started working with professional athletes, and entrepreneurs over the past 15 years.

Can you tell our readers what it is about the work you’re doing that’s disruptive?