Meet The Disruptors: Daryl Losaw of IceWind On The Three Things You Need To Shake Up Your Industry

Jason Hartman
Oct 14, 2020 · 8 min read
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To grow you have to stretch. This applies to all of us we need to find our limits and push. In the military, I was simply watching the Iraqis go crazy and engage in commerce in a war zone. Here I am personally watching these people create and better themselves through effort. It made me appreciate the work ethic and desire to improve themselves by stretching themselves. Think like a hungry immigrant and get to work. That is what I do.

a part of our series about business leaders who are shaking things up in their industry, I had the pleasure of interviewing Daryl Losaw of IceWind.

In addition to his work as the owner of successful Texas home building company Losaw Construction, Daryl is the US President for IceWind, a locally installed wind power company based in Iceland.

Prior to his construction career, Losaw did two stints with the US military — five years as an electronics warfare technician for the Air Force, where he worked on C-130 electronics, warfare electronics, and flight-line and shop electronics maintenance — and three years as a Lieutenant in the Army where he served in Iraq with the 1st Cavalry. There he took on many rolls from platoon leader to Iraqi National Guard Trainer.

Between his service experiences he learned business to business sales using Buyer Focused Selling at Xerox’ prestigious sales education program, Document U. He went on to become a Xerox new business sales representative for several sectors including legal, manufacturing, technology, and entertainment/news.

Since 2006 he has resided in the booming Austin, Texas area as a homebuilder specializing in affordable home ownership, and is currently completing the sales of his first development, in San Marcos.

Losaw first became involved with IceWind in 2015 during a family vacation to Iceland when considering a possible move to the small, peaceful country. He was so blown away by the potential of the technology that he invested in the company and owns a considerable share. Working remotely from Texas with the Iceland team, they improved the product to where a US launch was viable and launched in the US with an event on the Texas coast in July 2020.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

eally the truth is my desire to leave the US for a place that offered a better way of life for myself and children. No military, mosquitos, snakes (human or animal), and I loved the nature, horses, the food, everything about Iceland. So I saw IceWind and found it to be interesting and impactful enough to invest in and devote time to. Having an interest and desire to do more, this seemed the best way to utilize my skills. Since I had been an electrician and an Electronics Technician in the Air Force it seemed a good fit. I consider myself a frustrated engineer. Math is the four-letter word that inhibits my assimilation to Professional Engineer. So having found a few math geeks, IceWind’s CEO was happy to tolerate me and we have been working together for 5 years to make this thing go.

Can you tell our readers what it is about the work you’re doing that’s disruptive?

We are enabling home installed wind power!

More technically, we simply put we have married two blade designs together to take advantages of the weakness and strength of each. We use the sail type center blades to produce power in lower speed winds. The savonius (sail shape) inner blades produce power at lower speeds but also slow down as the wind speed increases. This helps us catch more power on the low end and helps us stop over spinning in hurricane force winds. This is countered by the darrius style blades (outer blades) that are what most people know from the large horizontal turbines in wind farms. This marriage allows us to increase efficiency and also survive those nasty Icelandic/Arctic wind blasts.

Through Wall of Wind testing at Florida International University we determined that carbon fiber axles work. We also determined our design and fasteners were not excellent so we developed new and improved methods. What we have is powdered coated extruded aluminum blades. The inner blades are rolled stainless steel and the fasteners are stainless steel and carbon fiber.

The best part are the other improvements in the next generation of generators. That is under development as well as electrics that we are custom designing for the turbines. We have one that works but our design outperformed the voltage controller so we press on to redesign to accommodate the performance of our bigger turbines.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Thinking you can just wing it in the Icelandic wind. We had a guide wire support frame that utilized cables to hold in place. Well the Icelandic weather saw fit to destroy almost everything. The not so rugged design actually failed us forward. You have to build and design what is needed and do it to the best of your abilities. We are dealing with an arctic environment and we failed to take her seriously. Not anymore though!

Moving forward that is the big driver, what mother nature throws at you and designing it for the most rugged environments. That is the lesson — get back to work and NO short cuts. If you are on that mountain and need your phone to work and this turbine is the power source it HAS to work. Lives depend on some of these applications and solutions.

We all need a little help along the journey. Who have been some of your mentors? Can you share a story about how they made an impact?

Well on this journey my team of people and who we have learned from at IceWind — Saethor, Adams, Kristjan, Daniel and Asgeir, the chairman and neighbor. They opened up and helped us become Icelanders, and to make a difference and gave us the means to change the world.

In today’s parlance, being disruptive is usually a positive adjective. But is disrupting always good? When do we say the converse, that a system or structure has ‘withstood the test of time’? Can you articulate to our readers when disrupting an industry is positive, and when disrupting an industry is ‘not so positive’? Can you share some examples of what you mean?

We love to disrupt things. It creates opportunities such as Tik Tok for creativity and fun in a world gone mad. Benign right? Well maybe not, the US Government has decided to disrupt the positive because of fear? We know that based on history that there is really only so much we can do in the face of a pandemic. We know that social distancing and covering your face works. I mean they did it 100 years ago and it worked. So we disrupted it and tried to wish it away and where are we?

Can you share 3 of the best words of advice you’ve gotten along your journey? Please give a story or example for each.

To grow you have to stretch. This applies to all of us we need to find our limits and push. In the military, I was simply watching the Iraqis go crazy and engage in commerce in a war zone. Here I am personally watching these people create and better themselves through effort. It made me appreciate the work ethic and desire to improve themselves by stretching themselves. Think like a hungry immigrant and get to work. That is what I do.

Knowledge is power. Thanks NBC, for hammering that one home. Understanding the profession you are in and becoming an expert in that is so important. As you master more skills and attain more knowledge it cross pollinates to other areas. My understanding of building and construction has opened the door to more applications for our turbines. Like the coming examples we will be sharing for our technology. Plus NO one can take away your brain and what is inside. That is yours for all time and that is true power.

“There is always a way, if the desire be coupled with courage”
― Robert E. Howard, The Tower of the Elephant

This is omni important to me. For without the desire and the courage to act all is for naught. Throw as much spaghetti and see what sticks but keep throwing. Story is… I am still here and will keep going no matter what.

Lead generation is one of the most important aspects of any business. Can you share some of the strategies you use to generate good, qualified leads?

A most challenging prospect at the moment. No one knows who we are or what our turbine can do. Our coming challenge is to turn this into a strong point. We are about to start showing some of the applications and educating the marketplace about what we do. For we have no defined market because most of the competition that has gone before has failed. So this is how we will do it by demonstrating the technology and working our asses off.

We are sure you aren’t done. How are you going to shake things up next?

We have started to identify possible technology partners to make this generator and turbine system better. Some of those developments will translate to better performance and durability. Stator technology is about to step way ahead and that helps all electric motors. We are also testing the turbines and having analysis completed by some heavy names to validate this system.

Do you have a book, podcast, or talk that’s had a deep impact on your thinking? Can you share a story with us? Can you explain why it was so resonant with you?

I would have to say my favorite are the community of creators and teachers on YouTube and other platforms. They teach the simplest things that have a big impact. From the Canadian chainsaw sharpening videos to how to design a motor. They are all helpful and I am so thankful to all the creators and artisans that teach and share for nothing.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“There is always a way, if the desire be coupled with courage”
― Robert E. Howard, The Tower of the Elephant

Play it again Sam. My life would have been safer and not nearly fulfilling. My family has to suffer the consequences of always being pushed. Stretching and learning can be fun and sometimes not. Boring we are not.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. :-)

Simple as a pimple. Try some understanding and not everyone in this world is a liar. Stop living in fear America. Walls, laws, rules, control, power… these are just illusions for people to mind F@@k themselves. Like they really matter when a society brakes down and people live in fear. If this is your jam. Then jam it.

How can our readers follow you online?

https://www.icewindusa.com/

https://www.facebook.com/IceWind.Iceland

https://twitter.com/icewind2020

https://www.linkedin.com/company/10128783

https://www.instagram.com/icewindiceland/

Authority Magazine

Leadership Lessons from Authorities in Business, Film…

Jason Hartman

Written by

Author | Speaker | Financial Guru | Podcast Rockstar

Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

Jason Hartman

Written by

Author | Speaker | Financial Guru | Podcast Rockstar

Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

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