Meet The Disruptors: Jordan Glazier Of Wildfire On The Three Things You Need To Shake Up Your Industry

As we become ubiquitous, rewards are shifting from a differentiator to becoming table stakes for every relevant online service.

Jordan Glazier is the founder and CEO of Wildfire Systems, which provides an enterprise platform that enables partners to embed social commerce, rewards, and cashback offerings within their existing services. A veteran technology executive and serial entrepreneur, Glazier was an early executive at eBay, where he was responsible for building several of the company’s largest business units from the ground up. Prior to founding Wildfire, he was the CEO of Eventful, Inc., which he built into the world’s largest discovery platform for local events & entertainment before it was acquired by CBS.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

I grew up in a family of entrepreneurs and builders, and that shaped my career perspective and goals from an early age. My grandparents built one of Chicago’s largest women’s clothing manufacturing businesses (now long gone) and…