Meet The Disruptors: Tex Moton Of YUMS On The Three Things You Need To Shake Up Your Industry

Lastly, always spread joy! This world has enough dark days, so be that light. People always remember the ones who made them smile….you never know the impact you can make in someone’s life!

As a part of our series about business leaders who are shaking things up in their industry, I had the pleasure of interviewing Tex Moton.

Tex Moton is the Chief Creative Officer for YUMS, Co-Founder of the elite graffiti artist collective, Infinite Crew (aka I.C.), and legendary street artist. As the designer and creative mastermind behind YUMS since the beginning, Tex reimagined how YUMS thought about collections, designs, and product development by including unexpected details, like graffiti art on the soles of the shoes that can be seen through translucent bottoms. A refreshingly unique creative talent, Tex drew inspiration from his favorite foods and snacks to conceptualize YUMS’ signature style, and his use of lively colors, rich fabrics, and clean design lines changed the way people connect with sneakers.

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