My mission is to empower women to not be scared to follow whatever their own goal is. Whether that means sharing my network or giving advice. A few years ago, I met a woman who felt stuck in life. We didn’t exchange contact info at the time, as it was just a random, short contact. But it stuck to me so I found a way to reach out nonetheless. She was thrilled to hear from me and opened up to a stranger immediately. We exchanged emails for a few years. And even though we never met in person again I was able to encourage her to make a move into a new direction and guide her through the process. She now has a new job and has recently told me how happy she is with how everything in her life turned out.
I had the pleasure of interviewing Christina Roth, from HERO, who successfully launched one of the first ICOs in Europa and managed to get a blockchain product to the market only 8 months after the ICO. Christina is one of the few women in crypto in Austria and is encouraging women with her talks and publications to get involved in the crypto and blockchain space.
Thank you so much for doing this with us! What is your “backstory”?
Before joining HERO as Head of Comms, I worked at Red Bull as Project Manager. I have always been an early adopter, and therefore soon got interested in the upcoming blockchain technology. It was a purely private interest at first, but I got so hooked that I left my corporate life, to see where this adventure would take me. When I then was asked to join HERO and help launch their ICO last fall, I was thrilled to dive into a new space and opportunity.
Can you tell me about the most interesting projects you are working on now?
Working at HERO and in Communications, I believe it is my role not just to push our own product and service of HEROcoin & herosphere.gg, but to take a proactive role in sharing and offering our experiences in the current “wild west” situation. By engaging in discussions & forcing networking, I want to help foster what has always been important to me and is so essential to the blockchain idea: transparency, fairness, and consumer protection. I see my role as an educational one, but also as an advocating one to get more women interested in the crypto and blockchain space.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
Tsuyoshi Yamashita is a role model for me. I met him in Japan two years ago and he taught me how to handcraft leather goods such as wallets or bags. Arts and crafts has been something that I like to do in my spare time so I went to Japan, to study with one of the masters in this field. One of his prerequisites was that for the first two days we would do nothing else but tool maintenance. We barely talked and all I did was sharpening knives by hand. I even brought them home with me to my tiny apartment and continued the process during the night. He taught me how to craft a wallet, but he also taught me mindfulness, patience, and that preparation is everything. This lesson was priceless. There is this famous quote by Abraham Lincoln that says: “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
This lesson and quote means a lot for me and my daily work.
What are the 4 things that most excite you about blockchain and crypto? Why?
- Blockchain technology questions existing structures. It is not that there is immediate replacement, but blockchain starts a dialogue that is extremely healthy for many industries.
- Related to that, it also distributes power and has the potential to disrupt those existing power structures.
- Blockchain technology brings transparency to the game. In our case, that is the online betting industry, it is extremely powerful in reducing the risk of manipulation and bringing back trust or actually introducing a trustless system (where trust does not belong to a peer-to-peer relation anymore, because the system runs the bets).
- It is still a new space, which means that there is lots of potential to innovate, which is why it is so important for more people & women to get involved.
What are the things that worry you about blockchain and crypto? Why?
Blockchain and crypto still do not come without challenges. But the upside is that we start to question existing structures & behaviors. It opens discussions around topics and power distributions we have taken as a given in the past decades. I personally don’t worry about the challenges because it is opportunity to improve and create. I’m excited to be part of this journey and a community that values innovation.
How have you used your success to bring goodness to the world? Can you share a story?
My mission is to empower women to not be scared to follow whatever their own goal is. Whether that means sharing my network or giving advice. A few years ago, I met a woman who felt stuck in life. We didn’t exchange contact info at the time, as it was just a random, short contact. But it stuck to me so I found a way to reach out nonetheless. She was thrilled to hear from me and opened up to a stranger immediately. We exchanged emails for a few years. And eventhough we never met in person again I was able to encourage her to make a move into a new direction and guide her through the process. She now has a new job and has recently told me how happy she is with how everything in her life turned out.
What 3 things would you advise to someone who wanted to emulate your career? Can you share an example for each idea?
Don’t emulate ;) It might seem harder to invent your own career in the beginning, but you will have it easier in the long run if you do what fits your skills, your personality and your dreams. I love this quote that says: “Be yourself, everyone else is already taken.”
Apart from being yourself, I would also encourage you to question everything in your life. Don’t take anything for granted and don’t think there isn’t a way to change it, if you aren’t happy. And last, don’t worry if you feel stuck. You don’t have to change everything at once, start with tiny steps, just start somewhere.
And I truly believe that there is always more than one right decision, so don’t push yourself too hard in trying to find the ONE right decision.
Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this :-)
There are so many amazing women out there but I would choose someone I recently heard a great story about. I was at a conference where a young Facebook executive recounted an experience of of him as an intern. When he was called into the office of his Mentor at Facebook, the person said: “I am so much looking forward in working for you”. This story & humbleness says so much about the kind of person, eader and colleague they are. It was Sheryl Sandberg, and I would love to invite her for lunch ;)
And of course I am always open in getting in touch with anyone who is interested in bringing back fun & social character to betting aswell as esports ;)