Meet Yruha Founders Pubabli Sen and Susan Outlaw, changemakers whose app encourages more outdoor activity through their social community
I had the pleasure of interviewing Pubabli Sen and Susan Outlaw, co-founders of the Yruha app. Both ladies are currently based in the San Francisco Bay Area/Silicon Valley. Pubali is a software engineer with one of the largest companies in the world, while Susan is a marketing consultant that works with Fortune 500 brands.
What is your “backstory”?
Yruha was created to fill a personal need for the both of us. We both travel individually for our full-time jobs and find that it can be incredibly lonely. We’ve been fortunate to travel to beautiful locales and if there is an area that is known for hiking, cycling, outdoor rock climbing, we want to be able to partner with someone who also enjoys that activity.
Can you share the funniest or most interesting story that happened to you since you started your company?
I think most app creators have the shared experience of explaining to our parents what our app does and seeing them connect with the idea and relate it back to a need they have in their lives. (SUSAN) My father told me recently that he’s really excited about using the app to find his next bowling team.
What does your app do?
Yruha is a social platform to help you plan outdoor activities within a 75-mile radius of your location. Our goal is to empower you to find like-minded adventurers near you with interests in outdoor activities and sports. The Yruha app allows you to expand your social circle encouraging you to spend more time in the great outdoors. App users post and join activity feeds about their desired outdoor activities and invite other users along for new adventures.
What makes your business stand out? Can you share a story?
While the Yruha app doesn’t identify as a traditional fitness app, we do recognize that this app encourages a level of activity that takes you from the couch to a setting outside of your home. We’re reimagining how we interact with the digital world and also the physical world. Social currently means being tied to a device or behind a screen, we’ve taken that definition back to its traditional roots of being Social with other individuals, placing yourself in situations where you increase your social activity.
What failures have you had along the way? How have they led you to success?
We haven’t had any major failures to date, but I will say that self-doubt and imposter syndrome can be a huge detriment to the company if not continually checked.
How have you used your success to bring goodness to the world? Our goals include creating an experience that is positive for our users. We encourage our users to venture outside of the box and meet new people while enjoying the activities they love. The Yruha community is an adventurous and curious group focused on their physical and mental health.
Are you working on any exciting projects now?
We are continuing to improve the app experience and add activities that fit our amazing Yruha community.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
We are both grateful to have amazing and supportive spouses who don’t hesitate to provide feedback and suggestions. When creating our activities, we collaborated with them to get input on what they wanted to see as users.
What are your “5 things I wish someone told me before I Started my Business” and why? (Please share a story or example for each.)
The road to success is more like a roller coaster instead of a windy trail — There is no handbook that applies to all.
Always listen to your gut and embrace your mistakes — Each business has a different journey. If you make a mistake/misstep, don’t dwell on it. Acknowledge it, learn from it, and move forward.
Be ready to adapt — There is no rule that says that the business you start has to look the same 3 months, 6 months, 1 year from now.
Just start — many people are intimidated by the prospect of just starting. It doesn’t have to be perfect and you can always start incognito. Adjustments are made and improvements are a lifetime commitment.
It always takes longer than you think — Life gets in the way. Period.
Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this. :-)
Jen Rubio (Away), Emma Grede (Good American), Sara Blakely (Spanx), Jen Atkin (Ouai) all come to mind. All strong women who have made incredible strides in their respective areas while lifting and supporting others. If we can’t have a group lunch, we would love to have a private lunch with Sukhinder Singh Cassidy, President of StubHub and Founder of theBoardlist — a company dedicated to accelerating gender diversity and business performance in the boardroom. We’ve followed her career for several years and she is an incredible force in Silicon Valley.
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