Everything starts with good research. Be prepared before you reach out. Know the needs of your customers, know your competitors, know buzzwords and trends featured in the media related to your topic, know the influencers and experts on the topic of your business.
Welcome to another installment of our PR Strategy Series, where you can learn directly from top industry experts on how you can leverage media attention to grow your business.
I’m your host, Kage Spatz — here to help entrepreneurs, coaches, and service providers save more time, build more trust, and serve more customers. Today I had the pleasure of talking with Melanie Marten.
Melanie Marten brings more than a decade of experience helping top brands in technology, B2B, and lifestyle boost their brand visibility. With her PR agency The Coup based in Berlin, Germany and Athens, Greece, she empowers people and brands to lead in a purposeful economy.
This means, her clients form lasting relationships with their prospects and clients because she cuts through the fluff to ensure their messages shine authentically. She is also the founder of the expert network PRontheGO, where global PR and Growth Consultants provide free advice to founders.
Thank you so much for joining us! Before we dive in, can you tell our readers a bit about yourself and how you got started?
I figured out quite early in my life that I want to pursue the Public Relations profession. After a few years of working as a freelancer in this field and at the age of 25 in 2010, I started my own agency The Coup in Berlin, whilst studying journalism to gain a deeper understanding.
My experience grew, and the clients and teams became bigger over the years. Now, 11 years later, I am still highly passionate about the PR profession and am sure that this will be what I will be doing until my retirement.
What do you think separates your agency from others in the space?