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Authority Magazine

Melissa Lush Of Force of Nature: The Power of Flexibility; How I Was Able To Pivot To A New Exciting Opportunity Because Of The Pandemic

“The small stuff can eat you alive.” We’re a small business, so everyone has to wear a lot of hats and you have to constantly go back and forth from strategy to execution. I knew this would be the case. But at a startup, you can easily get sucked into spending way too much time on executional stuff, and that has a cost that you have to keep in mind. So my approach is to think of the time spent on those objectives, whether it’s my time, or anyone else’s time, as high-cost time.

  1. “The small stuff can eat you alive.” We’re a small business, so everyone has to wear a lot of hats and you have to constantly go back and forth from strategy to execution. I knew this would be the case. But at a startup, you can easily get sucked into spending way too much time on executional stuff, and that has a cost that you have to keep in mind. So my approach is to think of the time spent on those objectives, whether it’s my time, or anyone else’s time, as high-cost time.
  2. “Hire people who will fall in love with your customers.” Having empathy and real love for your customers is critical for delivering against our mission. Our customers are parents trying to keep their families healthy, daycares trying to keep kids and staff safe, schools trying to be more sustainable — they are all trying to make the world better, so we get up every day to work on how to do better for them. When we hire people who truly fall in love with our customers, they move heaven and earth to make our products and company better, and that’s the magic of building a brand and a business for the long term.

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