Michael Mejer of Green Lane Communication: 5 Ways To Leverage Media Coverage To Grow Your Business
PR Strategy Series by Kage Spatz, CEO at Spacetwin
Create win-win situations for those around you. Bringing people together for reasons that are mutually beneficial is one of the most fulfilling things you can do, even outside of PR.
As part of our PR Strategy Series, Kage Spatz talks with PR pros at the top of their game to provide an inside look at proven strategies you might leverage to grow your business. Today we had the pleasure of talking with Michael Mejer.
As the driving force behind Green Lane Communication, Mejer’s specialized PR agency in the cannabis realm, he skillfully orchestrates opportunities that link industry trailblazers with earned media exposure and press engagements.
Thank you for joining us in this interview series! Before we dive in, our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?
I began my career in public relations within the book publishing industry. At a New York-based firm, I quickly grasped the nuances of earned…
