Michelle Kim of IPO Cosmetics: Five Things You Need To Know To Succeed In The Modern Beauty Industry

An Interview With Jilea Hemmings

Jilea Hemmings
Jun 22 · 7 min read

Organic testimonials are always the best for me, and I am not a fan of paying influencers to post my product when they don’t even know the name of the product. You have to search for the right influencers that will truly love your product.

  1. You really have to test a lot of products to know what is good or not. Even products marketed as high-end are not the quality they should be. Consumers who are into beauty products are smart. They will know if your product is good or not.
  2. Organic testimonials are always the best for me, and I am not a fan of paying influencers to post my product when they don’t even know the name of the product. You have to search for the right influencers that will truly love your product.
  3. Work with distributors or wholesalers who share their portfolio. You will not want to be in the mix with brands or products that will bring down the value of the product so if they are not open to sharing the company history or information, they can’t be trusted and they will knock off your product with someone else.
  4. Do your research on companies or distributors that try to place attractive purchase orders if you don’t know them. They may approach you because they want to know the production detail, cost, margin, etc. Always have an NDA ready, and verify their business, before you share company information. I’ve been approached by an overseas distributor who promised a large order that never happened. I ended up providing them with a lot of free samples that could have been taken to the lab for all I know. I never heard from them again!

Authority Magazine

In-depth Interviews with Authorities in Pop Culture, Business, Tech, Wellness, & Social Impact

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In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.

Jilea Hemmings

Written by

Founder Nourish + Bloom Market | Stretchy Hair Care I Author I Speaker I Eshe Consulting I Advocate For Diversity In Beauty

Authority Magazine

In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.