Miranda Jiggins Of Total Boss Wealth & Wellness On 5 Things You Need To Know To Successfully Scale Your Business

An Interview With Fotis Georgiadis

Boundaries! Very necessary. In the past, I had no idea what a boundary even was. Lol. They are your “rules”that everyone in your circle must follow. No time disrespect, no negative energy and no dumping are great examples of boundaries — especially the no time disrespect boundary. Just being aware is a great place to start with the boundaries!

Startups usually start with a small cohort of close colleagues. But what happens when you add a bunch of new people into this close cohort? How do you maintain the company culture? In addition, what is needed to successfully scale a business to increase market share or to increase offerings? How can a small startup grow successfully to a midsize and then large company? To address these questions, we are talking to successful business leaders who can share stories and insights from their experiences about the “5 Things You Need To Know To Successfully Scale Your Business”. As a part of this series, we had the distinct pleasure of interviewing Miranda Jiggins.

Miranda Jiggins is a very high energy and passionate business owner, coach, bestselling author and event host. She has been fully running her business since 2019, and absolutely loves helping others embrace their true, deepest desires, and make those desires become a reality, plus so much more! Miranda and her cat, Mr. Whiskers, live in Ohio and will be relocating to Texas in January.

Thank you for joining us in this interview series. Our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’?

Hi! Thank you so much for having me — I am so excited to be here! Hmmm .. where to begin! Well, I started my business in 2018, and became fully self employed in 2019. My very first mentor, Betsy McNally, helped me get started in the fitness industry with my first business — my fitness business! I started taking a few clients on the side, and it eventually grew where I was able to leave my car sales job, and run my biz full time.

January of 2021 I had my rock bottom moment. I have had a few “significant” moments in my life, however, January 2021 was THE one that changed everything. After hiring my current coach, Stacy Raske, doing a bunch of inner work, completely re inventing myself as a person and pivoting my business, I came out of that difficult situation stronger than ever! I launched a business coaching side to my business, my Total Boss Wealth & Wellness brand, and I launched four total boss events for high performers — three yearly national events and one international.

have scaled my business twice in one and a half years, and am preparing for a 3rd scale first quarter of 2023. If I can come out of a very mentally challenging situation stronger than ever, anyone can! You just have to REALLY dig deep, be your authentic self, be brave, and the rest will fall into place. I also love all animals, reading and bodybuilding!

You’ve had a remarkable career journey. Can you highlight a key decision in your career that helped you get to where you are today?

Yes! My rock bottom moment — January of 2021. During that time, I thought my entire world was collapsing. I seriously thought I was going to be stuck forever and there was no way out. That is the most scary, frustrating, annoying and undesirable feeling. However, now that I am on the other side, with the help of my coach, Stacy, and my business owner mastermind group, Apex, I am extremely grateful for that moment, as I truly would not be where I am today without it. Everything happens for a reason, even if we aren’t seeing it at the moment — I fully believe that with all of my heart.

What’s the most impactful initiative you’ve led that you’re particularly proud of?

My line of Total Boss Wealth & Wellness events! I launched these events on a whim, because I ran all of my bank accounts to $0 (that happens in the entrepreneur world), and needed to do something in order to make a payment. Lol.

I never dreamed that due to the above circumstance, my events would be where they are today, AND the impact they are making. I am so privileged to provide so many people with the opportunity to speak on stage and make their dreams come true, plus, the responses I get from event attendees — they tell me that they go home so inspired, and have made massive personal and professional shifts afterwards. The most rewarding feedback on the planet — I am just so grateful!

Sometimes our mistakes can be our greatest teachers. Can you share a mistake you’ve made and the lesson you took away from it?

The biggest mistake I have made — keeping people in my life (could be a team member, client, friend or family) who are no longer aligned. This has been the hardest thing for me. I want to help everyone succeed, and one of my gifts is seeing the potential in others. However, sometimes if a person isn’t a positive influence in your life, or isn’t progressing, it may be time to gently part ways. I have been told this by my coaches for years, but, truly did not start living this practice until one year ago. My biz and others around me have elevated significantly faster without people who may no longer be aligned. Extremely difficult, but necessary.

How has mentorship played a role in your career, whether receiving mentorship or offering it to others?

YES, 100%! I believe mentorship is extremely necessary. I have invested thousands of dollars into my coaching, plus I am a coach to others — it is very needed in order to grow personally and professionally. The most rewarding is definitely being a mentor to others. Generally, we mentor people who are just like our “old selves”. It is so fulfilling for me to help someone out of their shell, embrace their true selves, and get to work on their deepest desires that they have had for so long — and watch those desires come to life! I am smiling as I am typing that — it is the best. It also helps me reflect and grow, which allows myself to serve others at my highest self!

Developing your leadership style takes time and practice. Who do you model your leadership style after? What are some key character traits you try to emulate?

Leadership styles definitely take time — my current leadership style is very different from my past leadership style. I feel as if my leadership style is a mix between my coach’s plus my own. I have learned things from my coach, and have put my own twist on them! You also learn and develop as you go!

I try to emulate a “balance” between “masculine” energy and “feminine” energy. I feel as a female entrepreneur, there is a time and place for everything. I am HUGE for fairness between EVERYONE — clients, team members, event attendees, etc. Additionally, boundaries are huge — they are the necessary foundation / secret sauce to both leadership and growth.

Thank you for sharing that with us. Let’s talk about scaling a business from a small startup to a midsize and then large company. Based on your experience, can you share with our readers the “5 Things You Need To Know To Successfully Scale Your Business”? Please give a story or example for each.

Absolutely!

In my opinion, in order to successfully scale:

1. Leveling up personally. I really had to work on myself, before my business grew. It sounds backwards (the “generic” way is to “work harder” — that is false. You MUST grow personally in order for your business to grow. For example, having a routine, breaking bad habits, working on a scarcity vs abundance mentality, boundaries, etc.
2. “On” the business time vs “In” the business. This was huge for me — I used to work 80–100 hours per week “in” the biz, and I didn’t take a day off for 4.5 years. That is crazy! It took one year, but I decreased that to 12–15 hours per week “in” the biz time, the rest “on”, and my business instantly scaled — we will hit 6 figures this year. On vs in is key!
3. Your network is your net worth. I have made a point to be around / invest into being in rooms with very established business owners / founders / entrepreneurs. There is a mindset shift that is needed when you are scaling, and being around others who have done the same thing has made a huge difference.
4. Delegating or eliminating / automating $10 / hour tasks. How you spend your TIME is critical — money is a renewable resource, time is not. In order to scale, I had to take a look at how I was spending my time and make some major shifts.
5. Boundaries! Very necessary. In the past, I had no idea what a boundary even was. Lol. They are your “rules”that everyone in your circle must follow. No time disrespect, no negative energy and no dumping are great examples of boundaries — especially the no time disrespect boundary. Just being aware is a great place to start with the boundaries!

Can you share a few of the mistakes that companies make when they try to scale a business? What would you suggest to address those errors?

The top mistake I see when companies try to scale is not being flexible with the path / direction in order to reach the end goal. It has been my goal to reach 6 figures for my business, however, it took way more than just fitness coaching in order to do that. If I never listened to my intuition / decided to launch other things, I never would have reached my goal. I always say — keep the goal the same, however, be flexible and open with the path it takes to get there!

In order to work on flexibility in your path (I feel as if this is very difficult for most), you have to fully trust yourself. It also helps to create a “fears map”, and create an action plan if a fear while on this new path comes to life. It REALLY helps with confidence while taking new steps into new territory! Most of the time, your new path turns out way better than you could have imagined. You just have to trust yourself and the process!

Scaling includes bringing new people into the organization. How can a company preserve its company culture and ethos when new people are brought in?

Culture is everything!! Formulating your hiring questions off of your culture. For example, if team bonding night outs are a part of your culture, asking your applicant if that type of idea lights them up! Also, having your mission statement and core values posted everywhere. Whenever a new person comes into our ecosystem, whether they are a client or team member, I immediately send them the core values and mission statement sheet! Most importantly, as a leader, it is our job to lead / be an example of our culture at all times.

Many times, a key aspect of scaling your business is scaling your team’s knowledge and internal procedures. What tools or techniques have helped your teams be successful at scaling internally?

Communication and making sure your team is comfortable, and understands why you are doing things is key with internal scale! For some people, growth / change can be scary. However, if everyone is on the same page and understands why some things are in a pivot, then the team success rates should be much higher! Group huddles, weekly team “kick off” meetings, and team member appreciation gifts / prizes are all amazing tools!

What software or tools do you recommend to help onboard new hires?

SOPs! SOPs are the #1 tool — they stand for systems, operations and processes. Whenever I implement something new, and assign it to my VA, I ask him to create an SOP for the task while he is doing it. Then, the SOP is created and stored, so, the steps are written out for the next person. A lifesaver!

Because of your role, you are a person of significant influence. If you could inspire a movement that would bring the most amount of good to the most people, what would that be? You never know what your ideas can trigger.

Love this! I believe a movement of “celebrating your wins and growth” would be amazing. In my opinion and my experience, people are so hard on themselves — especially us high performers, we are our own worst critics, by far. When we take time and give ourselves permission to celebrate our wins, even if they are “smaller”, it makes us feel accomplished, in a great mood, and therefore are able to be creative and get more tasks done! Most importantly, the more light we see in ourselves, the more light we see in others — that is the best part.

How can our readers further follow your work online?

Find me on Facebook or LinkedIn! Miranda Jiggins

This was truly meaningful! Thank you so much for your time and for sharing your expertise!