Miyaeva Renae on Viral Vulnerability, ASMR Skincare, and Why Motherhood Changed Everything
…That’s one of my biggest goals — to be someone’s safe space. That’s literally why I create the content I do. I think my more vulnerable videos have helped a lot of moms dealing with postpartum. I’ve talked about my postpartum journey and how it’s not all sunshine and rainbows… I’ve gotten comments like, ‘Your videos helped me get through postpartum,’ or ‘You motivate me to get up every day instead of just staying in bed.’ That’s literally why I love my job — to be that kind of support for other moms…
We had the pleasure of talking with Miyaeva Renae. Miyaeva is a digital content creator based in Washington State whose presence across platforms such as TikTok, Instagram, and YouTube has positioned her as a prominent figure in the lifestyle and parenting digital media space. Known for a muted, minimalist visual style and a calm, relatable tone, Miyaeva has cultivated a large and engaged audience by combining aspirational aesthetics with grounded, personal storytelling. Her work spans beauty routines, home organization, self-care, and, more recently, the nuanced realities of early motherhood.
Originally from a performance background, Miyaeva entered the entertainment industry at the age of five, beginning with dance, acting, and modeling. She was signed to an acting agency as a child, landing early roles in projects such as Smart Stage Mom, a documentary-style production on acting technique, and an IMAX documentary focused on Boeing aircraft. These formative experiences behind and in front of the camera shaped her comfort with digital storytelling and paved the way for her transition to social media content creation.
Miyaeva began sharing content on YouTube during her teenage years, drawn to the candid and personal nature of vlogging. When TikTok gained popularity, she shifted her focus to the short-form video format, which allowed for more flexibility and faster engagement. The platform became central to her digital career, enabling her to reach a wider audience and experiment with aesthetic-driven content that balanced lifestyle aspirations with candid reflections on personal experiences.
As her audience grew into the millions, Miyaeva became known for videos that offered a sense of calm and reassurance. Her content often features slow-paced cleaning routines, beauty tips, and quiet, intentional moments of daily life, frequently paired with ASMR-style audio. This tone has resonated with viewers seeking comfort and stability in an increasingly fast-paced online environment. Viewers frequently comment on the comforting nature of her videos, a response Miyaeva has said is one of her primary motivations.
Her content underwent a shift after becoming a mother, a change that brought both personal and professional transformation. The birth of her son, Stetson, not only reoriented her day-to-day life but also reshaped the themes and tone of her online presence. She began incorporating parenting content that explored the physical, emotional, and psychological demands of postpartum life. Rather than presenting an idealized version of motherhood, Miyaeva often highlights the less-discussed realities of the experience, including hormone shifts, sleep deprivation, and postpartum self-image.
This openness about motherhood has struck a chord with many of her followers, particularly new mothers navigating similar transitions. Miyaeva has shared that she receives frequent messages from viewers who say her videos helped them feel seen during their own postpartum journeys. In interviews, she has emphasized the importance of honesty and vulnerability in content creation, especially around topics often filtered or edited out on social media.
Despite her success, Miyaeva has spoken openly about the learning curve that comes with maintaining a digital brand. Early in her career, she experienced a major setback when she clicked a phishing link promising account verification on TikTok, resulting in a temporary hack of her account shortly after reaching one million followers. The incident, she has said, taught her the importance of digital literacy and skepticism in online spaces. It is an experience that is now part of the advice she offers to new creators.
Miyaeva’s perspective on social media is shaped by her commitment to mental health and self-care, particularly in the context of motherhood. She has advocated for greater support systems for new mothers, noting the lack of accessible postpartum resources such as mom-focused spas or recovery retreats. Her own self-care practices include a simplified skincare routine, baths for stress relief, reading, and returning to spiritual texts like the Bible. She often emphasizes the importance of small moments of personal care and emotional reset.
Her presence on social media avoids much of the controversy or manufactured drama that sometimes defines influencer culture. Instead, Miyaeva says she prefers to maintain a focus on motivation, authenticity, and community. Her content frequently steers clear of trending arguments or polarizing subjects, opting instead to offer a quieter space for reflection and support.
While she continues to produce content independently, Miyaeva has also engaged in various brand partnerships and collaborations, particularly in the beauty and wellness industries. However, she remains selective about these partnerships, often aligning only with products or companies that reflect her personal values and aesthetic.
Miyaeva has expressed interest in expanding her platform to include projects that offer direct support to mothers, including the possibility of developing a postpartum retreat or wellness brand. Though such ideas remain in the early stages, they reflect a broader ambition to turn her digital influence into tangible resources for her audience.
Through her carefully constructed yet emotionally candid content, Miyaeva has created a space that blends digital creativity with lived experience. Her trajectory from child performer to full-time content creator and mother illustrates both the opportunities and vulnerabilities of a career built online. As she continues to evolve her presence, Miyaeva remains focused on offering comfort, connection, and a sense of calm to a growing and loyal viewership.
Yitzi: It’s so nice to meet you. Before we dive in deep, our readers would love to learn about your personal origin story. Can you share the story of your childhood and how you grew up?
Miyaeva: It’s so nice to meet you too. I started acting and dancing when I was five years old. I was with an acting agency, so I began doing movies and commercials at a very young age — same with modeling. I started YouTube because I loved the vlog atmosphere. When TikTok came along, I moved there and started working on it, trying to make it a full-time thing because it was so much fun. The videos were only a minute long, so it was a lot easier, especially when I was 18 and just starting out. I’ve been acting and working behind a camera for over 20 years now. It’s been such a fun and crazy experience.
Yitzi: Can you share the story of how you first got into the entertainment industry? Tell us about your first breaks, your first projects.
Miyaeva: I got a role in something called Smart Stage Mom. It was a documentary on how to act. It basically taught people who wanted to get started in acting how to begin. That was one of my major early roles, and I was the main character. I think I was about seven or eight at the time. Another early project I did was an IMAX Boeing film. That was also a documentary, this time about Boeing airplanes. I was probably around nine or ten when I did that one.
Yitzi: That’s amazing. You have some incredible stories from all your work and projects. Can you share with our readers one or two stories that really stand out in your mind from your professional life?
Miyaeva: Probably when I became a mom. That was the craziest time for me because everything that used to matter just completely changed. My priorities shifted, and now I have another human to take care of. That’s definitely the biggest thing in my life right now. Another one would be when I moved to a different state. That was a really vulnerable time because I didn’t know anyone, I was far from my family, and it was a huge career change. Those were probably the two most challenging things I’ve gone through so far.
Yitzi: That’s great. It’s been said that sometimes mistakes can be your greatest teachers. Do you have a story about a funny mistake you made when you were first starting out — either creating videos or acting — and the lesson you learned from it?
Miyaeva: It’s not exactly funny, but I was very young and naive and would just listen to anyone. I got a random email saying I could get verified on TikTok, and it promised all this stuff. I clicked a random link and ended up getting hacked. I had just hit a million followers on TikTok when it happened, and I thought, “Oh my gosh, this can’t be happening right now.” Thankfully, I got my account back, but that was a huge mistake. It definitely taught me not to trust random messages and to never click on suspicious links.
Yitzi: You have such an impressive body of work. Please tell us about the exciting projects you’re working on now.
Miyaeva: I have something in the works with my son, and I’m so excited to share it. I’m in the process of finalizing everything right now. I can’t really share the details yet since we haven’t posted about it, but I’m really excited. It’s a very fun project that I’m doing with him.
Yitzi: It sounds like becoming a mother has really changed your direction. Can you talk more about that? How has becoming a mother impacted your priorities and what you create?
Miyaeva: Yeah, becoming a mother taught me to slow down a lot. I used to be constantly on the go, trying to achieve so many things and rushing through life. Now, it’s really taught me to slow down and enjoy the little things — to appreciate what I have and be present in the moment. That’s probably the biggest thing motherhood has taught me.
Yitzi: That’s great. I read that your followers describe your content as comforting. Why do you think that emotional tone is so important and resonates so deeply right now?
Miyaeva: I love that. That’s one of my biggest goals — to be someone’s safe space. That’s literally why I create the content I do. I think my more vulnerable videos have helped a lot of moms dealing with postpartum. I’ve talked about my postpartum journey and how it’s not all sunshine and rainbows. There are bad days for everyone. I think people are able to relate to that and realize they aren’t alone, especially during postpartum, which has been one of the hardest things I’ve ever gone through — with all the hormone shifts and emotional ups and downs. It’s changed so much in my life. I’ve gotten comments like, “Your videos helped me get through postpartum,” or “You motivate me to get up every day instead of just staying in bed.” That’s literally why I love my job — to be that kind of support for other moms.
Yitzi: Can you share some postpartum strategies for other moms — things they can do to handle the challenges of being a new mom?
Miyaeva: I would say, don’t compare yourself to other moms on social media. It’s really hard not to, but especially online, people only show what they want others to see. They don’t show all the real, raw parts of their lives. That’s something I struggled with too. I had to teach myself not to compare. Get inspired or motivated by other moms, but don’t compare, because every life is different and everyone’s going through their own journey. No matter who it is, they’re all dealing with something.
Yitzi: You’ve created a very successful lifestyle brand. For those who don’t fully understand, what exactly is a lifestyle brand and how is it different from a regular brand?
Miyaeva: I would say my content is more lifestyle and motivational. I try to stay out of the drama. I feel like a lot of people get into it because it can increase engagement, but for me, that would really hurt my mental health, especially right now. So I focus on motivation, motherhood, lifestyle, self-care, and the aesthetic side of TikTok. I’m not really into all the drama or just posting whatever.
Yitzi: What are common errors you’ve seen people make when they try to build a lifestyle brand, and what could be done to avoid those mistakes?
Miyaeva: I wouldn’t really say there are errors, more like lessons. I think just trying is what really matters. It takes a lot for someone to put themselves out there and create videos. I’d say post those videos and don’t worry about messing up. People love when others are human. If you make mistakes, don’t be embarrassed or scared. That’s just part of growing and being a content creator. You’re not perfect, you’re human. Even if you do make mistakes, oh well, just shrug them off and keep going. What else can you do?
Yitzi: Okay, so this is our signature question. You’ve been blessed with a lot of success and you must have learned a lot from your experiences. Can you share five things you’ve learned about being a successful lifestyle content creator? Five things you know now that you wish you knew when you first started?
Miyaeva:
- I would say, don’t take what random people say to heart, especially when they’re being mean. Don’t listen, because they’re behind a screen. It doesn’t matter. Just don’t care what people say.
- Also, don’t be so hard on yourself. There were times when I would rewatch a video over and over, nitpicking my features or little things, and then I’d end up deleting it. But no one else is doing that, and even if they are, you’re your own worst critic. So just don’t be too hard on yourself.
- I’d say, you’re doing great. I never really told myself that much before. I try to say it more now that I’m a mom, but in the beginning, I didn’t give myself much grace. I always wanted more from myself. Now that I’ve learned to slow down and take it all in, I can look at myself and say, you’re doing a great job. It’s okay.
- Another one would be, just keep doing you.
- And my last one would be, you’re a great mom. That’s a big one for me. I try to give myself more words of affirmation, especially dealing with postpartum and everything that comes with it. It used to be really hard for me to say those things to myself, but it’s definitely gotten easier.
Yitzi: Beautiful. Can you share with our readers the self-care routines you follow now to help your body, mind, and heart thrive?
Miyaeva: I believe I need to take time for myself. Even though all I want to do is take care of Stetson — that’s my son’s name — I try to prioritize self-care. I love baths. They really help reduce stress. I also stick to a skincare routine that’s hydrating and helps me look more youthful, especially since I’ve had almost no sleep over the past six months. I’m trying to bring back that glow, to look alive again.
I’ve been using a skincare routine focused on hydration and brightness. I love the Youth to the People products, especially the Jet Lag Mask. That’s helped a lot with my skin and overall glow.
Reading also helps. It’s great for the mind. I’ve actually been re-reading the Bible, which has been really good for my mindset. I’ve also been reading a lot of self-love and motivational books.
Yitzi: Has motherhood changed your approach to your beauty routine and self-care? Has that shifted?
Miyaeva: Oh yeah. Before, I used to do 10-plus steps in my skincare routine because I was bored, and I would just do so much. Now I’m like, quick and easy — serum, moisturizer, eye cream, and call it a day. It’s definitely changed a lot. Also, because I’m breastfeeding, I can’t use all of the skincare products I used to. That’s changed things too. But mostly, that extra-long routine — I think people will know what I’m talking about. I used to do these crazy 10-plus step ASMR skincare routines, and now I can’t do that.
Yitzi: You mentioned ASMR. For those who may not be familiar with it, can you describe why that’s so appealing?
Miyaeva: It helps calm people. It helps them relax. I’d say a lot of people watch ASMR before bed. They love the sounds, the quick little clips of different noises. It’s just satisfying to watch, and that includes me — I love watching ASMR.
Yitzi: What’s your favorite ASMR category?
Miyaeva: Probably when they do two-second clips of a bunch of different things, like a “clean with me” — cleaning my desk and putting things away with all these fast little tapping noises. That’s probably my favorite. It’s just so aesthetically pleasing.
Yitzi: So this is our final aspirational question. Miyaeva, because of the platform you’ve built and your great work, you’re a person of enormous influence. If you could put out an idea or inspire a movement that would bring the most good to the most people, what would that be?
Miyaeva: My thought immediately goes to motherhood, just because I’m a new mom, so that’s what I connect with most right now. I would say self-care in motherhood. I think moms don’t put themselves first enough, and it’s important to understand that it’s not selfish to prioritize your self-care and your health. How are you supposed to give your baby the best if you can’t give yourself the best? You really need to prioritize that, and again, it’s not selfish.
I wish there were more mom-focused spas or something like that, because there’s nothing like that around here for me. I don’t know how it is for others, but I wish there was more self-care support for moms — something that truly prioritizes them. I feel like moms don’t get enough grace, especially the ones who have been doing this for years. I’ve only been doing this for seven months, and I’m like, holy cow. I can’t imagine moms with triplets or multiple kids. They deserve a lot of praise and grace.
Yitzi: You should start one — start a retreat for postpartum moms. Like, a week away. You’d be very successful at that.
Miyaeva: Yeah, I should. I should start something like that, because there really isn’t much out there. They have spas and stuff, but nothing that focuses on your body after having a baby — your hair care, because you lose so much hair, postpartum hair loss, the exhaustion. There’s so much that happens to your body after giving birth.
Yitzi: So, Miyaeva, thank you so much for these great insights. How can our readers continue to follow your work? How can they support you in any way?
Miyaeva: My TikTok is @MiyaevaRenee — I know, it’s a hard name. Miyaeva Renee. My Instagram is just @Miyaeva, and my YouTube is Miyaeva Renee. Everything is either Miyaeva or Miyaeva Renee.
Yitzi: Beautiful. So nice to meet you. Wishing you continued success, good health, and blessings.
Miyaeva: Thank you so much.
Yitzi: It’s a pleasure. Hope we can do this again next year.
Miyaeva: Yes, thank you so much. It was so nice to meet you.
