Non-Intuitive Marketing Strategies To Grow Your B2B Company with Margo Kahnrose of Kenshoo

When more types of people can finally believe in their own ability to get to the top, the pool will begin to naturally widen.

As a part of my Marketing Strategy Series, I’m talking with my fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business. Today I had the pleasure of talking with Margo Kahnrose.

Margo Kahnrose has more than 15 years of experience in marketing, branding, communications, and creativity across various enterprise SaaS and consumer industries. Margo previously led the development and management of Kenshoo’s brand marketing for more than four years before doing the same for mobility app SpotHero. She rejoined Kenshoo in 2018, where she leads demand generation, branding, and communications for the company globally. Margo holds a BBA in Design Marketing and Management from Parsons School of Design.

Thank you so much for doing this with us! Before we dig in, or readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?