I had the pleasure of interviewing Lexie Broytman, founder of EvaDane jewelry.
Jean: Thank you so much for doing this with us! What is your “backstory” of how you become a founder?
Thank you, I am excited to share my story with Authority readers! I first started thinking about starting my business while I was finishing my master’s degree from Quinnipiac University and modeling in New York City. I have always loved jewelry. I find myself especially attracted to handcrafted pieces which possess meaningful stories. To me, jewelry is more than an accessory. It is a memory you carry with you daily. Everytime I put on a bracelet my grandmother passed down, or an interesting ring I bought while traveling, it brings back memories and feelings I want to keep with me as I move forward through life.
Jean: What do you think makes your company stand out? Can you share a story?
I feel one of the most important aspects of what makes EvaDane stand out is attention to detail. Personally, I am very detail oriented. A goal of mine was to carry that theme through the business. I want my customers to have a really positive experience from point of purchase all the way to receipt of order. I have had customers feel prompted to reach out because they appreciated our packaging or hand written notes. In the end, creating and maintaining strong relationships where I am conveying my customers are truly appreciated has always been the focus.
Jean: Are you working on any exciting projects now?
Yes, currently we are expanding our product line to hand-smithed pieces including necklaces, rings and earrings. This has been such a rewarding process from design through execution. EvaDane is best known for stackable gemstone bracelets. However over the past year, I have taken to working beyond our classic products. I am loving the chance to really dig into the aesthetic of this new line. I have found inspiration in balancing rugged antiques with refined finishes. I am beyond excited to roll out with new products starting this summer.
Jean: Do you have a favorite book that made a deep impact on your life? Can you share a story?
I do read a fair amount considering all the train time I get between Connecticut and New York City. If I had to choose one book though, it is The Alchemist by Paulo Coelho. I remember not being able to put it down until I read it from cover to cover. I think the reason it resonated with me is because I have always had a strong belief in universal energy. I happened to read it during a period in my life when I was looking for answers. I felt like the book was reiterating what I believed in all along. For better or worse, I took it as a sign and moved forward, sound in the knowledge I was on the right path.
Jean: What are your “5 Lessons I Learned as a Twentysomething Founder” and why? Please share a story or example for each.
1). Some people will not take you seriously — I have come across many people who are genuinely excited and happy to share in my business. However, there have been those few people who for whatever reason, do not understand or value what I do. I have not typically been bothered by the opinions of others. What matters most is that I am at peace with my choices.
2). Observe without judgement — There have been so many instances where I was not patient enough with myself or other people. Being young can mean jumping the gun and making rash judgements or decisions. I will be the first one to admit, I pass judgement (on myself in particular). Building EvaDane has been so instrumental in showing me the error of my ways. Often, slowing down and allowing time to work through a situation or project has made all the difference. Offering yourself compassion and the chance to observe without judging is fundamental to growth.
3). Invest — With the expansion of my business, I have had to invest financially and emotionally. While the cost upfront may be inconvenient, the payoff has been remarkable. The old saying is true — you have to spend money to make money. Knock wood, so far I feel every investment has been worth making.
4). Focus — Being (pretty much) a one woman show means I am keeping track of many different aspects of the business. Sometimes it becomes easy to lose focus or stray off target. Setting achievable tasks everyday is one way I am able to refocus and get back to the overarching goal at hand.
5). Chase your happy — Founding EvaDane has been a real pleasure for me. I have done various other jobs throughout my short life. I can confidently say I am passionate about the work I do for my business. It seems every time I have ventured out in an attempt at some other occupation, I come back to EvaDane. I chalk this up to the fact I enjoy what I do very much. I can only hope I am able to continue to grow and build my business for the future.
Jean: Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this. :-)
I would love to meet with zen master, Thich Naht Han. He is a Vietnamese Buddhist monk and peace activist. He believes through mindfulness we can live happily in the present moment. I have read several of his books; I frequently come back to his concepts when facing various challenges in my life. It would be such an honor to spend an afternoon with him.
— Published on June 27, 2018