Patrick Frank Of Float Factory On How To Use Social Media To Grow Your Ecommerce Business

An Interview With Ben Ari

Make your product marketable. You can’t market an unmarketable product. If you’re just a product, you’re limited.

As a part of our series called “The Top 5 Ways To Market, Advertise & Promote An ecommerce Business Today”, we had the pleasure of interviewing Patrick Frank.

Patrick Frank is the co-owner of Float Factory, a company that set out to solve a simple yet insurmountable problem: end boring days in the water. Swans, Pizza Slices, Unicorns — how much longer must we be forced to conform to mediocre water toys? Humanity was ready for change, and no one was doing anything about it… until now. Realizing that this was their higher calling, Float Factory’s co-founders, Patrick and Tommy, immediately quit their cushy corporate jobs and chose to focus on nothing but solving this crisis. They decided to wage war on pathetic and lame water toys and traded in their business suits for bathing suits.

Thank you so much for your time! I know that you’re super busy. Can you tell us a story about what brought you to this specific career path?