Paul Quigley of NewsWhip: 5 Ways To Leverage Media Coverage To Grow Your Business
Marketing is now a more data-informed discipline. Communications, on the other hand, isn’t yet — but it’s headed that way.
Welcome to another installment of our PR Strategy Series, where you can learn directly from top industry experts on how you can leverage media attention to grow your business.
I’m your host, Kage Spatz — here to help you attract more clients, deliver more value, and sign more deals that truly benefit everyone. Today I had the pleasure of talking with Paul Quigley.
Paul Quigley is CEO and FOunder of Newswhip, a sophisticated real-time media monitoring platform that allows publishers and brands to identify and predict engagement across thousands of websites on a minute-by-minute basis.
After dabbling in journalism Paul embarked on a career as a lawyer in New York, before returning to his first passion for founding Newswhip. The site began as a news and features publication, but he eventually saw the potential for analyzing social media and web traffic data to contribute to brand strategies, and the business has grown exponentially since then.
