Authority Magazine
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Authority Magazine

“People want to interact more personally with the companies they spend their money on, which has turned the tables completely for brands in fashion” with Yurina Kim and Chaya Weiner

The way we interact with fashion has evolved so much in the last 10 years with more people exploring and being receptive to niche brands and designers. I started in fashion when huge department stores and mass advertised brands were the go-to shopping destinations. And now we’re in this time when people want to interact more personally with the companies they spend their money on, which has turned the tables completely for brands in fashion. This opens up more doors for niche brands who want to connect with their community.

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