Per Ohstrom of Chief Outsiders: “How To Survive And Thrive During A Time Of Crisis; 5 Lessons I Learned From My Military Experience”

“if you’re going through hell, keep going”

In this interview series, we are exploring the subject of dealing with crisis and how to adapt and overcome. The context of this series is the physical and financial fallout that resulted from the COVID 19 pandemic. Crisis management is one characteristic that many successful leaders share in common, and in many cases, it is the most important trait necessary to survive and thrive in today’s complex market.

I had the pleasure of interviewing Per Ohstrom.

Per is a fractional CMO with Chief Outsiders. Born in Sweden, he worked in Sales and the Army reserve before coming to the US for graduate studies. He has broad executive experience in manufacturing and B2B service companies. Based in Tennessee, he consults with mid-market companies across North America.

Thank you so much for doing this with us! Before we dig in, our readers would love to get to know you a bit. Can you tell us a bit about your childhood “backstory”?

I grew up in a small mining town in Sweden, North of the Arctic Circle. It is a real wilderness, with endless forests and mountains. The…