Podcaster Andrew Jenks of ‘What Really Happened’: “Here are the five things you need to know to create an extremely successful podcast”

Entertainment always comes first. If you’re not entertaining, the rest will fall apart. The stories I tell tend to be quite earnest, and substantive, so I try to never get too self-righteous and make the experience like that of talking to a friend (I am just doing most of the talking). Ideally, people really enjoy the story and then afterwards, or the in the days afterwards, they start thinking about the larger picture, or larger themes I tried to trickle in.

By 2021, podcasting is expected to become a $1 billion global industry. Audience numbers and revenue projections continue to increase each year, and the rules of this new media business are being written in real time. Last week, the University of Michigan’s Ross School of Business hosted some of the biggest names in podcasting like Marshall Williams (CEO of Ad Results Media, the world’s leading audio and podcast media agency), Spencer Brown (Founder and CEO of…