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PR Agency Owner Fiona Harrold: 5 Ways To Leverage Media Coverage To Grow Your Business
Business Strategy Series with Kage Spatz
I want to use the power of the press to make a better world.
As part of our PR Strategy Series, Kage Spatz talks with PR pros at the top of their game to provide an inside look at proven strategies you might leverage to grow your business. Today we had the pleasure of talking with Fiona Harrold.
Fiona Harrold is a leading voice in PR and established her agency as a leader in harnessing media attention for business success. Harrold built and sold her first business before the age of 30 using the power of the press.
Thank you for joining us! Before we dive in, can you tell us a bit about your ‘backstory’ and how you got started?
I first saw the power of the press when I was 12. It was at the height of ‘the Troubles’ in Northern Ireland and we were forced out of our home. We were Catholics living on the wrong street and overnight, we were homeless.
The local council refused to help, and my family was in no position to pay for private housing. My Dad went to a newspaper and they wrote about our situation. And miraculously, the council found us a new home straightaway!
