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PR Pros: Austin Rotter On The 5 Things You Need To Create A Highly Successful Career As A Public Relations Pro

Yitzi Weiner
Authority Magazine
Published in
7 min readFeb 27, 2022

Internal communications — internal communications have quickly become a major area of focus in PR. Employees can be a company’s biggest cheerleaders and fans or its toughest critics. Keep them happy, informed, and motivated is vital to the success of a brand and company. Developing ongoing programs to keep staff engaged and informed, whilst understanding their needs and concerns, is a challenge for companies and one which internal communications professionals are now playing a crucial role in assisting with.

Have you seen the show Flack? Ever think of pursuing a real-life career in PR? What does it take to succeed in PR? What are the different forms of Public Relations? Do you have to have a college degree in PR? How can you create a highly lucrative career in PR? In this interview series, called “5 Things You Need To Create A Highly Successful Career As A Public Relations Pro” we are talking to successful publicists and

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Authority Magazine
Authority Magazine

Published in Authority Magazine

In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.

Yitzi Weiner
Yitzi Weiner

Written by Yitzi Weiner

A “Positive” Influencer, Founder & Editor of Authority Magazine, CEO of Thought Leader Incubator

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