PR Pros: Austin Rotter On The 5 Things You Need To Create A Highly Successful Career As A Public Relations Pro

Yitzi Weiner
Authority Magazine
Published in
7 min readFeb 27, 2022

--

Internal communications — internal communications have quickly become a major area of focus in PR. Employees can be a company’s biggest cheerleaders and fans or its toughest critics. Keep them happy, informed, and motivated is vital to the success of a brand and company. Developing ongoing programs to keep staff engaged and informed, whilst understanding their needs and concerns, is a challenge for companies and one which internal communications professionals are now playing a crucial role in assisting with.

Have you seen the show Flack? Ever think of pursuing a real-life career in PR? What does it take to succeed in PR? What are the different forms of Public Relations? Do you have to have a college degree in PR? How can you create a highly lucrative career in PR? In this interview series, called “5 Things You Need To Create A Highly Successful Career As A Public Relations Pro” we are talking to successful publicists and Public Relations pros, who can share stories and insights from their experiences.

As a part of this series I had the distinct pleasure of interviewing Austin Rotter.

Austin Rotter is a strategic digital marketing and media relations strategist with over a decade of experience working with a number of clients ranging from Fortune 100 brands to hyper growth companies.

Thank you so much for your time! I know that you are a very busy person. Can you tell us a story about what brought you to this specific career path?

I’ve always had an interest in entertainment and technology from a young age which then influenced where I went to college and what major I wanted to learn more about.

In college, marketing and then finally a degree in PR brought in so many different aspects of business, media, communications, writing, and several other industries that really got me…

--

--

Yitzi Weiner
Authority Magazine

A “Positive” Influencer, Founder & Editor of Authority Magazine, CEO of Thought Leader Incubator