PR Pros: Donna Loughlin of LMGPR On The 5 Things You Need To Create A Highly Successful Career As A Public Relations Pro
Be agile — There are no two days alike in this industry, which means we need to constantly be tuned in to what the market wants, what the client wants, and to world events. Being agile also means being creative in your use of communication tools when yesterday’s social tools are being replaced. Being agile, adaptable, and resilient in the face of ever-changing influences are huge skills in PR.
Have you seen the show Flack? Ever think of pursuing a real-life career in PR? What does it take to succeed in PR? What are the different forms of Public Relations? Do you have to have a college degree in PR? How can you create a highly lucrative career in PR? In this interview series, called “5 Things You Need To Create A Highly Successful Career As A Public Relations Pro” we are talking to successful publicists and Public Relations pros, who can share stories and insights from their experiences.
As a part of this series I had the distinct pleasure of interviewing Donna Loughlin.
Donna Loughlin is president & founder of LMGPR. She is known for her work with futurists and innovators, and moving their businesses forward. She is also the host of the Before It Happened podcast featuring visionaries and the future they imagine.
Thank you so much for your time! I know that you are a very busy person. Can you tell us a story about what brought you to this specific career path?
I started in journalism. My family had a publishing business, so I had a Nancy Drew experience following my uncle out on reporting jobs in my school uniform with my pen and pad of paper at age 10.. My goal was to be a reporter, so I worked for the school paper in high school and had internships at Washington Post and Reuters in college. Then I worked for Reuters and BBC in three countries and received my master’s following eight years as a reporter.