PR Pros: Kelly Soderlund of TripActions On The 5 Things You Need To Create A Highly Successful Career As A Public Relations Pro

Don’t outsource all your media relations to a PR agency. You are the expert in your company messaging and will have greater success by maintaining relationships with journalists.

Have you seen the show Flack? Ever think of pursuing a real-life career in PR? What does it take to succeed in PR? What are the different forms of Public Relations? Do you have to have a college degree in PR? How can you create a highly lucrative career in PR? In this interview series, called “5 Things You Need To Create A Highly Successful Career As A Public Relations Pro” we are talking to successful publicists and Public Relations pros, who can share stories and insights from their experiences.

As a part of this series I had the distinct pleasure of interviewing Kelly Soderlund, Senior Director of Communications at TripActions.

Kelly Soderlund is the senior director of communications at TripActions, the all-in-one travel, corporate card, and expense management platform disrupting legacy T&E. A graduate of SF State’s journalism program, Kelly has spent a decade working in-house for…