PR Pros: Sarah Cox of Dittoe Public Relations On The 5 Things You Need To Create A Highly Successful Career As A Public Relations Pro

Yitzi Weiner
Authority Magazine
Published in
8 min readFeb 27, 2022

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Strong Writing Skills — To excel in a PR career, you must be a strong writer. I’ve found that the more I read, the more creative my writing becomes. It’s something that requires ongoing practice, in my opinion.

Have you seen the show Flack? Ever think of pursuing a real-life career in PR? What does it take to succeed in PR? What are the different forms of Public Relations? Do you have to have a college degree in PR? How can you create a highly lucrative career in PR? In this interview series, called “5 Things You Need To Create A Highly Successful Career As A Public Relations Pro” we are talking to successful publicists and Public Relations pros, who can share stories and insights from their experiences.

As a part of this series I had the distinct pleasure of interviewing Sarah Cox.

Sarah Cox, Senior Account Manager at Dittoe Public Relations, has over 11 years of professional communications experience. Based in Indianapolis, Sarah leads her team as key project manager for clients in industries such as higher education, immersive

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Yitzi Weiner
Authority Magazine

A “Positive” Influencer, Founder & Editor of Authority Magazine, CEO of Thought Leader Incubator