PR Pros: Sarah Segal On The 5 Things You Need To Create A Highly Successful Career As A Public Relations Pro

Desire to evolve — The field of PR is constantly changing, and those who desire to grow with it are those who will maintain relevance. It’s crucial to adopt the mindset of a lifelong learner who is constantly adding new tools to their belt. I’m well-known to be a person who loves to find new tools and efficiencies that help us do our jobs smarter. The people I hire have to be passionate about educating themselves and learning new skills. You may not have thought understanding the difference between a follow, and nofollow link would be necessary — it is an essential part of the job now.

Have you seen the show Flack? Ever think of pursuing a real-life career in PR? What does it take to succeed in PR? What are the different forms of Public Relations? Do you have to have a college degree in PR? How can you create a highly lucrative career in PR? In this interview series, called…