PR Pros: Sari M Cicurel On The 5 Things You Need To Create A Highly Successful Career As A Public Relations Pro

It’s important to promote your clients with an authentic voice and introduce them as an expert in their field. You need to make sure your clients earn the trust of the media so they will become a source that producers and reporters will call on when they need an expert’s opinion.

Have you seen the show Flack? Ever think of pursuing a real-life career in PR? What does it take to succeed in PR? What are the different forms of Public Relations? Do you have to have a college degree in PR? How can you create a highly lucrative career in PR? In this interview series, called “5 Things You Need To Create A Highly Successful Career As A Public Relations Pro” we are talking to successful publicists and Public Relations pros, who can share stories and insights from their experiences.

As a part of this series I had the distinct pleasure of interviewing Sari Cicurel.

Sari is an in-demand publicist in metropolitan Detroit — offering the public relations, communications, and marketing services you would expect from a big agency while, at…