Preparing For The Future Of Work: Nadia Tatlow Of Shift On The Top Five Trends To Watch In The Future Of Work

An Interview with Phil La Duke

Phil La Duke
Authority Magazine
Published in
17 min readNov 29, 2021

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As companies grow far beyond the startup stage, they will do everything they can to hang on to that startup state of mind, by empowering the entrepreneurial spirit. They’ll do this by structuring smaller, more entrepreneurial teams to deliver results. The key to building these teams will be offering flexibility and opportunities for everyone to tap into their creative strengths.

There have been major disruptions in recent years that promise to change the very nature of work. From the ongoing shifts caused by the COVID19 pandemic, the impacts caused by automation, and other possible disruptions to the status quo, many wonder what the future holds in terms of employment. For example, a report by the McKinsey Global Institute that estimated automation will eliminate 73 million jobs by 2030.

To address this open question, we reached out to successful leaders in business, government, and labor, as well as thought leaders about the future of work to glean their insights and predictions on the future of work and the workplace.

As a part of this interview series called “Preparing For The Future Of Work”, we had the pleasure to interview Nadia Tatlow.

Nadia is the CEO of Shift — the browser for work. A passionate leader, marketer, and tech-enthusiast, Nadia is focused on scaling the company and taking Shift to new heights, while fostering a meaningful community for customers. Her expertise lies in developing, managing, and overseeing the company’s vision and strategy. Nadia has grown the Shift brand from conception to launch, building campaigns across various platforms to generate sales and achieve unprecedented growth. Outside of work, Nadia enjoys traveling, running, and exploring her home on Canada’s West Coast.

Thank you so much for joining us in this interview series! Our readers like to get an idea of who you are and

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Phil La Duke
Authority Magazine

Author of “I Know My Shoes Are Untied. Mind Your Own Business”, “Lone Gunman. Rewriting the Handbook on Workplace Violence Prevention”, and “Blood on my hands