Publicist Rockstars: “Ask the right questions in order get the right people hired” With Nicole Rodrigues of NRPR Group

Kristin Marquet
Authority Magazine
Published in
8 min readOct 22, 2020

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How to ask the right questions to get the right people hired — I learned how to better interview and better qualify people to ensure they are a fit to work at NRPR overtime. I used to be less picky in the beginning because I needed help. Now, I hire slow and fire fast if someone isn’t a fit. This process has translated into creating a stronger and more harmonious team. This isn’t to say that there weren’t great team members who were with me at the beginning, but I made a lot of hiring mistakes. Where my company is at right now, is the best we’ve ever been to.

As a part of my series about the things you need to know to excel in the modern PR industry, I had the pleasure of interviewing Nicole Rodrigues.

Nicole Rodrigues is a powerhouse founder of two companies, NRPR Group and the Young Dreamers Foundation, as well as the host of the YouTube show, Beverly Hills Boss, and Author of Beverly Hills Boss the book. She has more than 19+ years of experience in PR, social media, and digital marketing. She’s the creator and personality behind PRactical Guide to Publicity, an award-winning video series aimed at helping CEOs, CMOs and others understand the true benefits of utilizing PR and digital marketing.

Thank you so much for your time! I know that you are a very busy person. Can you tell us a story about what brought you to this specific career path?

One thing that I learned very early on about myself is that I had a knack for motivating people with persuasive writing and leadership. I was the oldest of nine kids, so leadership and looking after others came naturally to me. Since these were all natural abilities that I was good at, I wanted to find a profession that I could do just as naturally and PR was the perfect fit.

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Kristin Marquet
Authority Magazine

Publicist and author based in New York City. Founder and Creative Director of FemFounder.co and Marquet-Media.com.