Publicist Rockstars: “Being kind, genuine, and having a sense of humor goes a long way” With Laura Orrico

Networking is my forte! Having a fun and outgoing personality is key, but also being kind, genuine, and having a sense of humor goes a long way. I have a background in entertainment. My career before this (now hobby) was TV and Film actress. Interesting for a girl who used to be a shy kid! Social skills are so important with what I do, so the best tip I can give for someone looking to get into this profession — take an improv class! I took classes at The Second City Chicago, not only because I wanted to be a professional actress, but because I was still a little shy in my early 20’s and needed something to launch me out of my shell. It worked! My modeling and TV and Film careers took off! Flash forward to 2020, here I am running a prestigious PR firm!

As a part of my series about the things you need to know to excel in the modern PR industry, I had the pleasure of interviewing Laura Orrico, President of Laura Orrico Public Relations, LLC.

Born with impeccable communication skills and a natural ability for connecting people, Laura has created a number of success stories with her ability to network.

A TV movie was made from her connecting a producer and screenwriter, the career of an artist took off after she connected him with a producer which led to his career in major motion pictures, a young graduate began his career after she connected him with a famous Internet sensation/political figure, and she connected a legal organization with a celebrity comedian to emcee their annual gala. Her expertise in media relations, social media, creative writing, strategic PR planning and management, image maintenance, consulting and development, media preparation, and interview coaching and networking for clients…